Discover30 Minutes to President's Club | No-Nonsense SalesHow to Run a Perfect Proof of Concept | Deren Rehr-Davis | Ep 274 (Sell)
How to Run a Perfect Proof of Concept | Deren Rehr-Davis | Ep 274 (Sell)

How to Run a Perfect Proof of Concept | Deren Rehr-Davis | Ep 274 (Sell)

Update: 2024-12-24
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ACTIONABLE TAKEAWAYS



  • Leverage POC Momentum: Initiate vendor review at the POC’s peak excitement. Parallel process legal and finance steps to accelerate the deal.


  • Involve Executives in POCs: Require VP-level involvement for POCs. Share examples of risks when executives are excluded to build alignment and trust.


  • Confirm POC Entry Criteria: Secure problem agreement, power alignment, and price understanding before starting a POC to avoid misalignment.


  • Set Realistic Exit Goals: Use achievable metrics, like output benchmarks, within the POC timeframe. Avoid long-term criteria that extend beyond the POC.


DEREN'S PATH TO PRESIDENTS CLUB


  • SVP of Sales @ JustCall

  • VP WW Sales @ Ambassador Labs

  • Global Head of Data Analytics Sales @ Google

  • Head of Looker North American Sales @ Google


RESOURCES DISCUSSED:

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How to Run a Perfect Proof of Concept | Deren Rehr-Davis | Ep 274 (Sell)

How to Run a Perfect Proof of Concept | Deren Rehr-Davis | Ep 274 (Sell)

Armand Farrokh & Nick Cegelski